I am a graphic designer based in New York City, specializing in type design, branding, and motion graphics. I love how design can connect with people through visual language. I'm passionate about what I do and am always striving to learn and grow.



 

CUPPA
Identity
2024
Cuppa is a tea brand which aims to bridge the generational gap and reimagine tea culture for the younger generation. This project focuses on crafting an identity for a tea commerce company, utilizing vibrant colors and playful shapes to eliminate the sense of distance between young people and tea.


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© Jia Yuan 2025